Have you heard of "Patient Flow" in hospitals? Even if you haven't heard of it, you've experienced it — or the lack thereof. One of our Winston-Salem clients has a patient flow software and hardware platform called Care Command Center.
Our Winston-Salem neighbor, Intelligent Buisness Solutions, is a great example of a high-tech company that is changing the NC landscape. Their product, Care Command Center, has an audacious name and promise — to manage the daily operations across complex hospital facilities. That promise is something Care Command Center has delivered on but was having a hard time communicating to new customers.
The healthcare space is filled with jargon and software solutions that don't really offer much. Our work with Intelligent Business Solutions focused on building clarity and having strength of conviction around the idea of patient flow. This often used but vaguely understood operational term held the meaning and the x-factor we needed to communicate how great the Care Command Center is.
The site has completely new messaging, branding, and a strong digital foundation for building campaigns. The site makes a compelling case for the product and inspires the visitor to think beyond their current state/approach at their healthcare facility. When you combine the new positioning with a look-and-feel that's distinct, the result is a site that separates itself from the crowded healthcare market.