We’re excited to announce the launch of a newly redesigned site from US Duct.
US Duct is an American owned and operated manufacturer based in Kernersville, North Carolina. US Duct brings reliable industrial ventilation to thousands of manufacturers through innovative quick-connecting ductwork as well as a remarkable team that "makes ductwork easy" for sales reps and installers.
Many of the advertisements around the web are display ads. These ads are brought to web pages and mobile apps in a variety of ways. It’s worth taking some time to define the landscape that display ads are in.
We're excited to announce that Alloy Magnetic has merged with Bellomy (formerly Bellomy Research) to change the game in digital intelligence and design, ecommerce strategy, and more.
We're pleased to announce the launch of Express Markets, the newest endeavor by Smart Choice.
If you’re using Google Analytics, you've probably seen some similar-looking metrics called sessions and entrances. If you've exited GA and viewed nearly any other analytics tool, you've probably seen visits, but no mention of sessions. You return to Google Analytics and find that there’s no such thing as visits. So what gives? Here, I’ll attempt to demystify confusion around metrics that seem like they should be the same, but aren’t.
Google is constantly changing. This is something we're all familiar with when we search at google.com, but this applies just as well to their advertising platform. Last summer, Google AdWords formally became Google Ads, and while dropping 'words' from the title at least makes it easier to say, the name switch is about much more than that. It represents a generational shift away from keywords as the primary means for reaching potential customers.
Businesses leverage analytics tools like Google Analytics to get important insights about their website to make more informed decisions. Sometimes though, the stock reports aren't good enough, and outside information needs to be brought in to add value the data that GA collects.
Let’s face it, nowadays, most of us are buying at least something, if not nearly everything, online. We are slaves to 2-day delivery and the ability to order anything imaginable from the comfort of our homes. Given this shift, it is crucial that businesses offer their customers the ultimate online buying experience. Here is some of our best advice for improving your customer’s ecommerce shopping experience.
There are a lot of great keyword tools out there. Moz, Ahrefs, and SEMrush all have their place when it comes to choosing the right terms for your SEO goals. The problem is that most keyword tools aren’t transparent about how they generate related keywords. Related phrases are usually sorted by some "relevance" proxy, and otherwise aren’t organized.
Well, there is a free keyword tool that can help you generate the right phrase-matched related keywords. You may have heard of it. It’s called Google Autocomplete.
Ecommerce and lead processing tools from Salesforce Web2Lead, Shopify and Paypal often break funnel tracking and show up in referral reports in web analytics tools. This can cause reporting issues in and general misunderstanding of user activity.