Web Design and Custom App Development Blog

Visits, Sessions and Clicks - Making Sense of Google Analytics Metrics

If you’re using Google Analytics, you've probably seen some similar-looking metrics called sessions and entrances. If you've exited GA and viewed nearly any other analytics tool, you've probably seen visits, but no mention of sessions. You return to Google Analytics and find that there’s no such thing as visits. So what gives? Here, I’ll attempt to demystify confusion around metrics that seem like they should be the same, but aren’t.

Google Shopping Ad Strategy Starts with the Product Feed

Google is constantly changing. This is something we're all familiar with when we search at google.com, but this applies just as well to their advertising platform. Last summer, Google AdWords formally became Google Ads, and while dropping 'words' from the title at least makes it easier to say, the name switch is about much more than that. It represents a generational shift away from keywords as the primary means for reaching potential customers. 

How to Improve Your Customer’s Online Shopping Experience

Let’s face it, nowadays, most of us are buying at least something, if not nearly everything, online. We are slaves to 2-day delivery and the ability to order anything imaginable from the comfort of our homes. Given this shift, it is crucial that businesses offer their customers the ultimate online buying experience. Here is some of our best advice for improving your customer’s ecommerce shopping experience.

Keyword Research with Google Autocomplete

There are a lot of great keyword tools out there. Moz, Ahrefs, and SEMrush all have their place when it comes to choosing the right terms for your SEO goals. The problem is that most keyword tools aren’t transparent about how they generate related keywords. Related phrases are usually sorted by some "relevance" proxy, and otherwise aren’t organized.

Well, there is a free keyword tool that can help you generate the right phrase-matched related keywords. You may have heard of it. It’s called Google Autocomplete