Google is constantly changing. This is something we're all familiar with when we search at google.com, but this applies just as well to their advertising platform. Last summer, Google AdWords formally became Google Ads, and while dropping 'words' from the title at least makes it easier to say, the name switch is about much more than that. It represents a generational shift away from keywords as the primary means for reaching potential customers.
Businesses leverage analytics tools like Google Analytics to get important insights about their website to make more informed decisions. Sometimes though, the stock reports aren't good enough, and outside information needs to be brought in to add value the data that GA collects.
Let’s face it, nowadays, most of us are buying at least something, if not nearly everything, online. We are slaves to 2-day delivery and the ability to order anything imaginable from the comfort of our homes. Given this shift, it is crucial that businesses offer their customers the ultimate online buying experience. Here is some of our best advice for improving your customer’s ecommerce shopping experience.
There are a lot of great keyword tools out there. Moz, Ahrefs, and SEMrush all have their place when it comes to choosing the right terms for your SEO goals. The problem is that most keyword tools aren’t transparent about how they generate related keywords. Related phrases are usually sorted by some "relevance" proxy, and otherwise aren’t organized.
Well, there is a free keyword tool that can help you generate the right phrase-matched related keywords. You may have heard of it. It’s called Google Autocomplete.
Ecommerce and lead processing tools from Salesforce Web2Lead, Shopify and Paypal often break funnel tracking and show up in referral reports in web analytics tools. This can cause reporting issues in and general misunderstanding of user activity.
A thoughtfully constructed blog post can be a powerful content marketing tool for your law firm. A good blog post will draw in valuable new traffic and ultimately help you match up with relevant search queries. However, writing a blog post can be time-consuming for attorneys, and if you don’t compose the article effectively, then you might as well not write it at all.
Here are our top five tips to help you write the most effective blog post:
The General Data Protection Regulation (GDPR), a set of European Union (EU) rules adopted in 2016 and meant to protect personal data of EU residents, will become enforceable May 25, 2018. Under GDPR, users will have assurance that their data will be collected, processed, and stored under lawful and fair conditions. Although GDPR only applies to businesses that markets to or monitors the online behavior of EU residents, many companies are taking this as an opportunity to update their data collection and protection policies.
Although long overdue, we are proud to annouce the launch of several websites.
When a local market research firm decided that it was time to rebrand and refresh their website, we jumped at the chance to help.
Business-to-business buyers continue to raise their expectations on customer service, accessibility, and support. How does an industrial manufacturer keep up with such high pressures? For some, the answer lies in marketing automation.