Web Design and Custom App Development Blog

Visits, Sessions and Clicks - Making Sense of Google Analytics Metrics

If you’re using Google Analytics, you've probably seen some similar-looking metrics called sessions and entrances. If you've exited GA and viewed nearly any other analytics tool, you've probably seen visits, but no mention of sessions. You return to Google Analytics and find that there’s no such thing as visits. So what gives? Here, I’ll attempt to demystify confusion around metrics that seem like they should be the same, but aren’t.

Google Shopping Ad Strategy Starts with the Product Feed

Google is constantly changing. This is something we're all familiar with when we search at google.com, but this applies just as well to their advertising platform. Last summer, Google AdWords formally became Google Ads, and while dropping 'words' from the title at least makes it easier to say, the name switch is about much more than that. It represents a generational shift away from keywords as the primary means for reaching potential customers. 

How to Improve Your Customer’s Online Shopping Experience

Let’s face it, nowadays, most of us are buying at least something, if not nearly everything, online. We are slaves to 2-day delivery and the ability to order anything imaginable from the comfort of our homes. Given this shift, it is crucial that businesses offer their customers the ultimate online buying experience. Here is some of our best advice for improving your customer’s ecommerce shopping experience.

Keyword Research with Google Autocomplete

There are a lot of great keyword tools out there. Moz, Ahrefs, and SEMrush all have their place when it comes to choosing the right terms for your SEO goals. The problem is that most keyword tools aren’t transparent about how they generate related keywords. Related phrases are usually sorted by some "relevance" proxy, and otherwise aren’t organized.

Well, there is a free keyword tool that can help you generate the right phrase-matched related keywords. You may have heard of it. It’s called Google Autocomplete

How Law Firms Can Make Their Blog Posts More Effective

A thoughtfully constructed blog post can be a powerful content marketing tool for your law firm. A good blog post will draw in valuable new traffic and ultimately help you match up with relevant search queries. However, writing a blog post can be time-consuming for attorneys, and if you don’t compose the article effectively, then you might as well not write it at all.    

Here are our top five tips to help you write the most effective blog post:

Don't Let GDPR Stop You From Making It Rain

The General Data Protection Regulation (GDPR), a set of European Union (EU) rules adopted in 2016 and meant to protect personal data of EU residents, will become enforceable May 25, 2018. Under GDPR, users will have assurance that their data will be collected, processed, and stored under lawful and fair conditions. Although GDPR only applies to businesses that markets to or monitors the online behavior of EU residents, many companies are taking this as an opportunity to update their data collection and protection policies.