Our friends at Olapic have released a killer survey on how user generated content influences purchase. We couldn't agree more. Social pressure is an effective tactic in social media and lead generation and your content marketing program can help drive social content beyond the obvious categories like fashion.
Does your content marketing program promote user generated content? Do you have a way of capturing it back on your site? By encouraging your customers to share your experience, you can spread your brand and enhance your influence. Olapic zooms in, in particular, on visual media and how as social has gone visual, buyers across markets have too.