MailChimp Announces New Marketing Automation Platform

Email marketing campaigns are a crucial part of an inbound marketing strategy, and marketing automation tools can eliminate much of the hassle of planning these campaigns.

MailChimp allows users to build customizable, automated workflows to send out messages according to your schedule, and recently announced that its marketing automation services are now available on its free platform. Businesses can connect with customers with targeted ad campaigns, and set up RSS feeds of blog posts for their audience, all without a subscription fee. You can customize which subscribers receive your emails and when they do. These workflows allow you to tailor messages to your audience, perfect for recurring emails like newsletters and other offerings.

As another feature of the free platform, users can connect their e-commerce stores to recover shopping carts and complete a purchase, customize messages, and add a personalized recommendation for products.

Marketing automation puts you in control of your email marketing campaigns. You can connect with your audience and nurture leads into satisfied customers. MailChimp's platform streamlines the email marketing process, eliminating much of the hassle and complications that might otherwise go into a campaign.