YouTube’s popularity across the world has made it possible for uploaded videos to “go viral.” Remember the Kony thing? And Gangnam style? Pretty sure Justin Bieber was discovered on YouTube, too... Anyway, let’s focus on something more positive. While it is video-based, video is a medium that’s pretty versatile. Artists upload their music videos and those hoping to showcase their musical talent upload the covers. Businesses post advertisements, bored kids upload funny skits, and lonely cat women show us how being them isn’t so bad when your kittens are that adorable. All types of people are using it, and on the flip side - all types of people are viewing it. If your nonprofit or small business can tell your story in a well-made video, YouTube is the place to upload it.
How YouTube Can Be Used
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If you have videos people want to keep up with or watch over and over, YouTube is definitely the place for you to have your own channel.
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Show how your products work with “how-to” promotional videos. Consumers have the opportunity to see something in action before buying it and this can build trust with your customer base.
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Interaction is possible through video replies and general comment replies.
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Video for an upcoming campaign? Behind-the-scenes footage? Video blogs? YouTube is a place to house all of your videos, and you can easily embed or provide links to the videos on other social media platforms.
Tips for Engagement
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Not making enough videos to maintain your own channel? YouTube often runs ads before several videos, giving your ad airtime.
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Become familiar with YouTube’s integrated analytics tool.
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If you are using music, beware of copyright issues. Your video may be removed or your channel blocked if YouTube feels you are repeatedly breaking copyright laws.
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Depending on subscriptions, you can actually be making money off of your videos...thousands of channels are actually making six figures a year.