Posts in inbound marketing

Don't Let GDPR Stop You From Making It Rain

The General Data Protection Regulation (GDPR), a set of European Union (EU) rules adopted in 2016 and meant to protect personal data of EU residents, will become enforceable May 25, 2018. Under GDPR, users will have assurance that their data will be collected, processed, and stored under lawful and fair conditions. Although GDPR only applies to businesses that markets to or monitors the online behavior of EU residents, many companies are taking this as an opportunity to update their data collection and protection policies.

How Industrial Manufacturers Can Use 5S for Inbound Marketing

It’s natural to be resistant to the unknown, which is why inbound marketing can seem like a daunting task for industrial organizations. Sometimes approaching an unfamiliar project using a familiar framework can make it seem less intimidating. With that in mind, here’s how you can use the 5S lean manufacturing methodology to efficiently and effectively create content for inbound marketing. 

Why Inbound Marketing Works for Bankruptcy Law Practices

The internet is changing the legal profession and how it functions. More people begin their search for an attorney with the internet, turning to search engines first to find solutions for their legal problems. Inbound marketing uses the knowledge and expertise lawyers already have to attract new clients. In short, inbound strategies are flexible and do the hard work so you don’t have to.