Posts in virtual reality

A Realistic Look at Virtual Immersion

It seems like the hot new topic everyone is talking about is Virtual Reality. I’ve been digging into the question of why virtual immersion matters. Many of the articles I have been reading have been insightful, but often abstract, focused on where we will go rather than where we are. It is difficult to get a grasp of the meaningfulness of something so important without really getting a look at it in a practical way. What really is virtual reality? What is augmented reality? Why does it matter for your business, what does this technological and social phenomenon offer us now?