Twitter Tips for Nonprofits and Small Businesses
While I won’t be writing this post in 140 characters or less, Twitter surprisingly allows quite a bit of information to be shared in those short and sweet bites. This is partly due to the fact that Twitter isn’t limited to letters - a Tweet can include video, photos, and links as well. Here are some examples of the many ways Twitter can be maximized, tips for engagement, and a chance to check out some Tweeters who have got it down to an artform:
Twitter Launches "Promoted Tweets" Ad Platform
Twitter has officially launched their answer to Google AdWords: "Promoted Tweets." The platform will allow advertisers to place their tweets at the top of keyword search results, and future plans include full integration with third party apps and direct placement in user Twitter streams. If a particular "Promoted Tweet" is not "resonating" (AKA replies, clicks, and other metrics), Twitter will pull the ad without cost to the advertiser.