Effective online communication for a variety of causes.
The Z. Smith Reynolds Foundation was struggling with an out-of-date, inflexible site that overwhelmed visitors. It was difficult to navigate unless you were intimately familiar with its structure, and staff routinely received phone calls from bewildered grant seekers. It was failing at doing its job as a communications tool. Alloy created a new, simple site structure and streamlined a huge amount of information into accessible, pertinent, digestible portions. Utilizing the video embed function that is standard for all our sites, the Foundation incorporates videos that convey the impacts its grant recipients make in their communities.