Alloy Magnetic Joins Bellomy

Bellomy and Alloy Magnetic merge to change the game in digital intelligence and design

Winston-Salem, NC

We're excited to announce that Alloy Magnetic has merged with Bellomy (formerly Bellomy Research) to change the game in digital intelligence and design, ecommerce strategy, and more.

Bellomy (formerly Bellomy Research) has acquired us to create a 120-person company with major offices in Winston-Salem, Denver, and Raleigh; and satellite offices in California, Idaho, New York, and Texas.

Bellomy is based in Winston-Salem, NC, and has provided market research services for more than 40 years. They use behavioral data, operational data, and other sources of information to create a broad and in-depth picture of brands, markets, customers, challenges, competition, and sources of growth. With Alloy onboard, instead of stopping at the delivery of research, our two companies together can go several steps farther and put recommendations in the digital space into action.

Alloy's most substantial complement to Bellomy's existing services is around User Experience (UX). Bellomy's trained UX moderators interview a variety of people while they use websites or apps. This exploration uncovers pain-points, expectations, and successful interactions within an interface. WIth those UX research findings, Alloy's team of digital strategists, designers, and developers can create mock-ups, prototypes, and even fully-functioning web applications that can plug into existing infrastructures. This synergy creates a process for clients to successfully launch applications to the public.

We are retaining all of our employees, and Megan Kilpatrick and Matthew Moen have joined Bellomy as Vice Presidents. All office locations will be maintained. All of Alloy's clients and staff have been retained; and Bellomy is actively hiring new staff.

If you're interested in learning more about the market intelligence services that Bellomy offers, we'd be delighted to chat and explore how the combined team can best serve you and your clients.

Contact us today to set up a meeting.