Display Advertising: Defining the Landscape
Many of the advertisements around the web are display ads. These ads are brought to web pages and mobile apps in a variety of ways. It’s worth taking some time to define the landscape that display ads are in.
5 Digital Marketing Trends for Law Firms in 2018
As we get further into the new year, one thing is clear about 2018: digital marketing is now more essential than ever before. To have a strong competitive advantage, it is essential that you build an online representation that displays a professional image and gives leads the opportunity to connect with your law firm. This year, we are seeing law firms push their online presence with beautiful, strategic designs and the best tools available yet. If your law firm is hoping to boost leads this year, here are our five favorite trends for law firm digital marketing.
How Content Marketing Can Help Law Firms Get More Leads
You’ve probably noticed that a lot of law firms and attorneys have started blogging about their practice—and there are really good reasons for doing so.
Digital Marketing vs Traditional Advertising for Law Firms
The greatest advantages to digital marketing over traditional advertising are the ability to track effectiveness and target specific audiences.
Helping Law Firms Maximize Traditional Marketing Efforts by Integrating Digital Marketing Tactics
For many of our legal clients, the dollars they’re spending on traditional print advertising is a much smaller percentage of their marketing budget than it was in years past, but it hasn’t gone away completely.