Posts in writing for web

Writing Effective Copy for Webpages

Readers have a lot of demands competing for their time. It’s a challenge to grab and keep their attention, which is why a professional copywriter — particularly one trained in writing for the web — is worth her weight in gold. But for many organizations, a tight budget means that copywriting must be done in-house by a generalist. Writing copy for webpages is different than writing for print, and there is some variation depending on the type of content you are writing.