How to make clean content

Here are some basic dos and don'ts of publishing on the web. 

  • Use only one space after periods, not two. 
  • Never hit return/enter multiple times to make space. You're creating empty paragraphs. This might look okay to you, at that moment, on your computer — but it can cause havok for other browsers and other devices. A couple empty paragraphs on a big monitor might give you the "look" you're after, but it'll make HUGE gaps on a mobile phone. Don't do it. If you need to change visual styles, check with your developer — don't try to create it in the WYSIWYG editor. 
  • What I just said about hitting enter multiple times to make space also applies to the spacebar. Don't use the spacebar to make indents or space around things. 
  • When naming images and other documents that you'll link to in text, use hyphens between the words, not spaces. For example: cutest-kitten-ever.jpg is good; and cutest kitten ever.jpg is bad. 
  • Do not use bold to make a headline. Google understands your content by the hierarchy you set. Use Heading 2, Heading 3, and Heading 4 to indicate hierarcy within your article. 
  • Never EVER use "click here." Instead link the real text that corresponds to the page you're sending people to. For example: She took the funniest picture, and it went viral. (No funny photo to share.)
  • Produce original content. Don't copy and paste news articles and republish them on your site. Do write original content in response to an article, and then provide a link to the original article.