There are a lot of great keyword tools out there. Moz, Ahrefs, and SEMrush all have their place when it comes to choosing the right terms for your SEO goals. The problem is that most keyword tools aren’t transparent about how they generate related keywords. Related phrases are usually sorted by some "relevance" proxy, and otherwise aren’t organized.
Well, there is a free keyword tool that can help you generate the right phrase-matched related keywords. You may have heard of it. It’s called Google Autocomplete.
While referrals and networking will continue to play a role in your business development efforts, a lot of potential clients—both in the business and personal spheres—are looking online to find attorneys. In today's world, your search ranking is a strong indicator of your credibility and authority in your practice area. Your competitors are investing in law firm search engine optimization to elevate their authority in the market and be found online, and you should be too.
I am fortunate enough to serve on my city’s parks and recreation board. The staff is a talented group of folks and they work hard for the institution and the population it serves. Through my time serving the board and many discussions with staff about marketing and communication, it has become obvious to me that the department has big challenges on the web.