How Law Firms Can Make Their Blog Posts More Effective
A thoughtfully constructed blog post can be a powerful content marketing tool for your law firm. A good blog post will draw in valuable new traffic and ultimately help you match up with relevant search queries. However, writing a blog post can be time-consuming for attorneys, and if you don’t compose the article effectively, then you might as well not write it at all.
Here are our top five tips to help you write the most effective blog post:
We're excited for these recent website launches!
Although long overdue, we are proud to annouce the launch of several websites.
5 Digital Marketing Trends for Law Firms in 2018
7 Key Factors to Optimize Your Law Firm's Google My Business Listing
A Google My Business listing is essential to any law firm looking to boost their SEO ranking and generate more quality leads. Creating and claiming a Google My Business listing will make your law firm more relevant locally and allow you to compete with bigger law firms who normally rank higher.
2 Google Analytics Tools Law Firms Should be Using for Conversion Optimization
It goes without saying that the web is an essential lead generation tool for law firms. However, not every firm is focused on keeping that tool sharp. Analytics platforms like Google Analytics continue to be a host of resources for conversion optimization in the legal space. Below are two not-so-common reports that can help elevate your efforts.
How Successful Law Firms Use Email Marketing
The days of salesy blast emails are over, and smart law firms are using email marketing to help build their business. Nowadays law firms use email to stay in contact with website visitors and clients, keeping people up-to-date by sending new blog posts content offers and firms news. Email marketing can help you stay top of mind with both prospects and current clients.
SEO Tips that Law Firms Can’t Afford to Ignore
While referrals and networking will continue to play a role in your business development efforts, a lot of potential clients—both in the business and personal spheres—are looking online to find attorneys. In today's world, your search ranking is a strong indicator of your credibility and authority in your practice area. Your competitors are investing in law firm search engine optimization to elevate their authority in the market and be found online, and you should be too.
Why Law Firm Web Strategy Starts With Keyword Research
It’s important to know how your potential clients are approaching your practice. In a world where people are increasingly self-educated, they are able to discern your law firm’s value in a keener way than ever before. Populating your website with the keywords that those well-informed prospects search is pivotal.
Law Firm Website Design is About More Than Just Looks
There are a variety of reasons why a law firm might want or need a website. For some, they realize that they’ve outgrown an old, static website — meaning that the design doesn’t adjust for various-sized devices. Others recognize that potential clients are searching for solutions to their legal problems online, and want to gain more leads through their website.
Comparing Findlaw Law Firm Website Service to Owning Your Own Site
The platform operating your legal website can make or break your marketing success. Taking into consideration the advantages and disadvantages of template and custom sites will help you to make the best investment for your company.