Posts in law firm marketing

How Law Firms Can Make Their Blog Posts More Effective

A thoughtfully constructed blog post can be a powerful content marketing tool for your law firm. A good blog post will draw in valuable new traffic and ultimately help you match up with relevant search queries. However, writing a blog post can be time-consuming for attorneys, and if you don’t compose the article effectively, then you might as well not write it at all.    

Here are our top five tips to help you write the most effective blog post:

5 Digital Marketing Trends for Law Firms in 2018

As we get further into the new year, one thing is clear about 2018: digital marketing is now more essential than ever before. To have a strong competitive advantage, it is essential that you build an online representation that displays a professional image and gives leads the opportunity to connect with your law firm. This year, we are seeing law firms push their online presence with beautiful, strategic designs and the best tools available yet. If your law firm is hoping to boost leads this year, here are our five favorite trends for law firm digital marketing.

2 Google Analytics Tools Law Firms Should be Using for Conversion Optimization

It goes without saying that the web is an essential lead generation tool for law firms. However, not every firm is focused on keeping that tool sharp. Analytics platforms like Google Analytics continue to be a host of resources for conversion optimization in the legal space. Below are two not-so-common reports that can help elevate your efforts. 

SEO Tips that Law Firms Can’t Afford to Ignore

While referrals and networking will continue to play a role in your business development efforts, a lot of potential clients—both in the business and personal spheres—are looking online to find attorneys. In today's world, your search ranking is a strong indicator of your credibility and authority in your practice area. Your competitors are investing in law firm search engine optimization to elevate their authority in the market and be found online, and you should be too.