Web Design and Custom App Development Blog

Drafting Talking Points for your Nonprofit or Small Business

For a nonprofit or small business, speaking to press can be uncomfortable territory. You don’t always know exactly what questions you will be asked, and you want to be represented accurately. But with a little bit of planning and a clear understanding of your basic messaging, you can be equipped to address a variety of PR points. This will be beneficial not only when it comes to speaking to media, but also when speaking to a more general audience of interested community members.

Shop Cross ecommerce website

ShopCross.com has launched! This e-commerce site uses a contemporary, user-friendly platform designed to convert visitors into buyers. The content management system is robust enough to support a 10,000+ item catalog and to integrate with third-party fulfillment tools, but simple enough that non-technical staff can maintain the catalog and the site. 

We also added a smart search system, so that you're sure to find what product you're looking for — even when there are over 10,000 of them!

Facebook Training for Your Board: A How-To Guide

Getting your board members involved in your organization’s social media can add to the cohesiveness of your board. Social media is a way to continue telling your organization’s story online that requires interactive voices.

Including the participation of your board will help everyone be on the same page with regards to organization activity and updates. It’s also a powerful way for board members to harness the support of their already existing networks.

Piedmont Together website

This website was unveiled today at Piedmont Together's Livable Communities Summit in High Point and was built to be able to provide information regarding the project's regional plan. The site layout presents information in a way that is easy to find and digest by both general audiences but still incorporates the tools desired by planners and developers, like interactive maps. With a blog and news-oriented layout, the project's updates are efficiently presented, and audience input is valued through webform submissions. 

Office space and conference room for rent in downtown Winston-Salem

Update 7/18/17: This space is not currently available.

One of the four downtown offices that we lease out are currently available. Suite A is 15' 2" x 10' 2" and has a closet (closet not included in measurement of the room).

Rent is $650/month and includes utilities, internet, and use of common areas including conference room. Rental of an office also includes office cleaning services twice a week. Parking is abundant and free. 

Please call Hannah at 336-760-8642 if you'd like to see the spaces.

Email Marketing: Why to Use It & Who to Choose for your Nonprofit or Small Business

While a lot of my recent blog posts have been all about communicating with your audience through social media platforms, there is another means of brand communications sometimes overlooked: Email.

I’m not discounting solid use of social media here at all. But email marketing can also do wonders for your small business or nonprofit. Like social media, email marketing can engage your audience, share your personality, and build loyalty.

Downtown Office Space

Update 7/30/18: This space is not currently available.

One of the four downtown offices that we lease out is currently available. Suite B is 17' 3" x 10' 2".

Rent is $650/month and includes utilities, internet, and use of common areas including conference room. Rental of an office also includes office cleaning services twice a week. Parking is abundant and free. 

YouTube Tips for Nonprofits and Small Businesses

YouTube’s popularity across the world has made it possible for uploaded videos to “go viral.” Remember the Kony thing? And Gangnam style? Pretty sure Justin Bieber was discovered on YouTube, too... Anyway, let’s focus on something more positive. While it is video-based, video is a medium that’s pretty versatile.  Artists upload their music videos and those hoping to showcase their musical talent upload the covers.  Businesses post advertisements, bored kids upload funny skits, and lonely cat women show us how being them isn’t so bad when your kittens are that adorable.

Pinterest Tips for Nonprofits and Small Businesses

Do you have cards and pictures stuck with magnets on your fridge? These are usually things that make you feel good. After all, as a kid having that test with an “A” on it stuck on the fridge for a week was an honor. And a bit of inspiration to try do as well on the next one. The refrigerator becomes a canvas for ideas. Now picture this canvas being on the internet. The best way to describe Pinterest is probably an inspiration board. It’s a way to keep all the things you like in one place.