Web Design and Custom App Development Blog

A Realistic Look at Virtual Immersion

It seems like the hot new topic everyone is talking about is Virtual Reality. I’ve been digging into the question of why virtual immersion matters. Many of the articles I have been reading have been insightful, but often abstract, focused on where we will go rather than where we are. It is difficult to get a grasp of the meaningfulness of something so important without really getting a look at it in a practical way. What really is virtual reality? What is augmented reality? Why does it matter for your business, what does this technological and social phenomenon offer us now? 

Angular 2 Boilerplate Setup for Small Drupal 7 Applications

If you've ever wanted to use Angular for part of a Drupal project, you probably know that a quick google search is going to return all kinds of results about using Angular as a frontend for a detached, headless Drupal backend. But that's not always what you want. You might have an existing site that could be improved by a small scale Angular based component. Or maybe you're wary of the SEO issues that could arise from having an SPA.

The Website as Customer Experience

Great brands know that experience matters. Anyone who has stayed at a decent hotel or eaten at a well-run restaurant knows how service is something worth paying for. Blue-chip brands, luxury auto dealers, resorts and hotels expecially have put time into intentionally designing your whole experience from your first steps through the door, to you pulling through the exit gate.

How Content Strategy Shapes Your Choice in Content Management System

In the last ten years brands have made major changes to the way they approach marketing and the change is driven by the web and modern media — brands, more than ever, are  focused on content. Brands are now publishing  information and entertainment that customers value and their websites are the core platform for this. Suddenly, the weight of a brand's marketing success rests firmly on the content management system behind their web presence. That CMS is having to evolve faster than ever to support these shifts in needs, and so the evaluation of CMS platforms is also changing.