No one likes spam clogging up their inbox, but email is still a valuable tool to reach and engage your audience. Email marketing campaigns can engage your audience with content they’re interested in, and bring in more leads. Here are some best practices for creating a successful email nurture campaign.
Alloy will be celebrating International Women's Day by making a financial contribution to Girls Who Code, a nonprofit dedicated to closing the gender gap in the technology space.
Spam is still a thing? If you run a website with a contact form it is. We review the challenges and some approaches for mitigating spam submissions on websites generally, and in a Drupal context specifically.
I am fortunate enough to serve on my city’s parks and recreation board. The staff is a talented group of folks and they work hard for the institution and the population it serves. Through my time serving the board and many discussions with staff about marketing and communication, it has become obvious to me that the department has big challenges on the web.
It seems like the hot new topic everyone is talking about is Virtual Reality. I’ve been digging into the question of why virtual immersion matters. Many of the articles I have been reading have been insightful, but often abstract, focused on where we will go rather than where we are. It is difficult to get a grasp of the meaningfulness of something so important without really getting a look at it in a practical way. What really is virtual reality? What is augmented reality? Why does it matter for your business, what does this technological and social phenomenon offer us now?
We've all been there — you've narrowed down the topics of what you might write about, and you get stuck. It can be difficult moving from "brainstorm" mode to "production" mode. Here are some steps you can follow closely or losely to help you move from stuck to prolific.
If you've ever wanted to use Angular for part of a Drupal project, you probably know that a quick google search is going to return all kinds of results about using Angular as a frontend for a detached, headless Drupal backend. But that's not always what you want. You might have an existing site that could be improved by a small scale Angular based component. Or maybe you're wary of the SEO issues that could arise from having an SPA.
This past January we celebrated 10 years in business as Kilpatrick Design. Today we are announcing that we have changed our name to Alloy. The new brand reflects our expanded value to current and potential clients, and builds on our strong roots in design and technology.
Great brands know that experience matters. Anyone who has stayed at a decent hotel or eaten at a well-run restaurant knows how service is something worth paying for. Blue-chip brands, luxury auto dealers, resorts and hotels expecially have put time into intentionally designing your whole experience from your first steps through the door, to you pulling through the exit gate.