Web Design and Custom App Development Blog

Guide to Planning a B2B Product Launch Campaign

Whether you’re a B2B business or a consumer-focused company where the trade industry is very influential (think pharmaceuticals or even liquor), your product launch plan needs to go beyond providing accessible product information to leveraging the event to raise awareness.

The key here is that it’s NEW. Trade journalists, bloggers and industry insiders want to know about it when it’s hot off the press, not eight months later. That’s why it’s imperative to begin your launch plan in advance, ideally about six months ahead of your launch date.

May 5 Gallery Hop featuring Chad Beroth and Jennifer Wynn O'Kelly

Join us May 5th from 7-9 pm at Alloy Design + Development to celebrate the arts and Cinco de Mayo during the Downtown Arts District First Friday Gallery Hop! Stop by and see thought-provoking artwork by Winston-Salem artists Chad Beroth and Jennifer Wynn O'Kelly from the DeLurk Gallery, meet the artists and even purchase these original pieces. Here's a quick preview of some of the great work we're featuring:

Why Inbound Marketing Works for Bankruptcy Law Practices

The internet is changing the legal profession and how it functions. More people begin their search for an attorney with the internet, turning to search engines first to find solutions for their legal problems. Inbound marketing uses the knowledge and expertise lawyers already have to attract new clients. In short, inbound strategies are flexible and do the hard work so you don’t have to.