Web Design and Custom App Development Blog

How Law Firms Can Make Their Blog Posts More Effective

A thoughtfully constructed blog post can be a powerful content marketing tool for your law firm. A good blog post will draw in valuable new traffic and ultimately help you match up with relevant search queries. However, writing a blog post can be time-consuming for attorneys, and if you don’t compose the article effectively, then you might as well not write it at all.    

Here are our top five tips to help you write the most effective blog post:

Don't Let GDPR Stop You From Making It Rain

The General Data Protection Regulation (GDPR), a set of European Union (EU) rules adopted in 2016 and meant to protect personal data of EU residents, will become enforceable May 25, 2018. Under GDPR, users will have assurance that their data will be collected, processed, and stored under lawful and fair conditions. Although GDPR only applies to businesses that markets to or monitors the online behavior of EU residents, many companies are taking this as an opportunity to update their data collection and protection policies.

5 Digital Marketing Trends for Law Firms in 2018

As we get further into the new year, one thing is clear about 2018: digital marketing is now more essential than ever before. To have a strong competitive advantage, it is essential that you build an online representation that displays a professional image and gives leads the opportunity to connect with your law firm. This year, we are seeing law firms push their online presence with beautiful, strategic designs and the best tools available yet. If your law firm is hoping to boost leads this year, here are our five favorite trends for law firm digital marketing.

2 Google Analytics Tools Law Firms Should be Using for Conversion Optimization

It goes without saying that the web is an essential lead generation tool for law firms. However, not every firm is focused on keeping that tool sharp. Analytics platforms like Google Analytics continue to be a host of resources for conversion optimization in the legal space. Below are two not-so-common reports that can help elevate your efforts. 

How Industrial Manufacturers Can Use 5S for Inbound Marketing

It’s natural to be resistant to the unknown, which is why inbound marketing can seem like a daunting task for industrial organizations. Sometimes approaching an unfamiliar project using a familiar framework can make it seem less intimidating. With that in mind, here’s how you can use the 5S lean manufacturing methodology to efficiently and effectively create content for inbound marketing.