It goes without saying that the web is an essential lead generation tool for law firms. However, not every firm is focused on keeping that tool sharp. Analytics platforms like Google Analytics continue to be a host of resources for conversion optimization in the legal space. Below are two not-so-common reports that can help elevate your efforts.
It’s natural to be resistant to the unknown, which is why inbound marketing can seem like a daunting task for industrial organizations. Sometimes approaching an unfamiliar project using a familiar framework can make it seem less intimidating. With that in mind, here’s how you can use the 5S lean manufacturing methodology to efficiently and effectively create content for inbound marketing.
The days of salesy blast emails are over, and smart law firms are using email marketing to help build their business. Nowadays law firms use email to stay in contact with website visitors and clients, keeping people up-to-date by sending new blog posts content offers and firms news. Email marketing can help you stay top of mind with both prospects and current clients.
While referrals and networking will continue to play a role in your business development efforts, a lot of potential clients—both in the business and personal spheres—are looking online to find attorneys. In today's world, your search ranking is a strong indicator of your credibility and authority in your practice area. Your competitors are investing in law firm search engine optimization to elevate their authority in the market and be found online, and you should be too.
It can be frustrating to decide when and why to redesign your website, but there are a few signs that suggest that now might be the time.
A crucial step in using data to drive your decisions on the web is setting up an analytics platform to track the visitors to your site and the actions they take. Google analytics is a free tool that is easily implemented. The platform has myriad of metrics that can be used to guide your efforts. However, there are 2 in particular that are worth deeper consideration.
It’s important to know how your potential clients are approaching your practice. In a world where people are increasingly self-educated, they are able to discern your law firm’s value in a keener way than ever before. Populating your website with the keywords that those well-informed prospects search is pivotal.
There are a variety of reasons why a law firm might want or need a website. For some, they realize that they’ve outgrown an old, static website — meaning that the design doesn’t adjust for various-sized devices. Others recognize that potential clients are searching for solutions to their legal problems online, and want to gain more leads through their website.