How to Fix Salesforce Web2Lead, Shopify and Paypal Gateways Showing Up in Google Analytics Referral Traffic
Ecommerce and lead processing tools from Salesforce Web2Lead, Shopify and Paypal often break funnel tracking and show up in referral reports in web analytics tools. This can cause reporting issues in and general misunderstanding of user activity.
How Law Firms Can Make Their Blog Posts More Effective
A thoughtfully constructed blog post can be a powerful content marketing tool for your law firm. A good blog post will draw in valuable new traffic and ultimately help you match up with relevant search queries. However, writing a blog post can be time-consuming for attorneys, and if you don’t compose the article effectively, then you might as well not write it at all.
Here are our top five tips to help you write the most effective blog post:
Don't Let GDPR Stop You From Making It Rain
The General Data Protection Regulation (GDPR), a set of European Union (EU) rules adopted in 2016 and meant to protect personal data of EU residents, will become enforceable May 25, 2018. Under GDPR, users will have assurance that their data will be collected, processed, and stored under lawful and fair conditions. Although GDPR only applies to businesses that markets to or monitors the online behavior of EU residents, many companies are taking this as an opportunity to update their data collection and protection policies.
We're excited for these recent website launches!
Although long overdue, we are proud to annouce the launch of several websites.
Bellomy rebranding includes a new website design
When a local market research firm decided that it was time to rebrand and refresh their website, we jumped at the chance to help.
Kick Your B2B Sales Process Into High Gear with Marketing Automation
Business-to-business buyers continue to raise their expectations on customer service, accessibility, and support. How does an industrial manufacturer keep up with such high pressures? For some, the answer lies in marketing automation.
5 Digital Marketing Trends for Law Firms in 2018
7 Key Factors to Optimize Your Law Firm's Google My Business Listing
A Google My Business listing is essential to any law firm looking to boost their SEO ranking and generate more quality leads. Creating and claiming a Google My Business listing will make your law firm more relevant locally and allow you to compete with bigger law firms who normally rank higher.
2 Google Analytics Tools Law Firms Should be Using for Conversion Optimization
It goes without saying that the web is an essential lead generation tool for law firms. However, not every firm is focused on keeping that tool sharp. Analytics platforms like Google Analytics continue to be a host of resources for conversion optimization in the legal space. Below are two not-so-common reports that can help elevate your efforts.
How Industrial Manufacturers Can Use 5S for Inbound Marketing
It’s natural to be resistant to the unknown, which is why inbound marketing can seem like a daunting task for industrial organizations. Sometimes approaching an unfamiliar project using a familiar framework can make it seem less intimidating. With that in mind, here’s how you can use the 5S lean manufacturing methodology to efficiently and effectively create content for inbound marketing.