Ecommerce and lead processing tools from Salesforce Web2Lead, Shopify and Paypal often break funnel tracking and show up in referral reports in web analytics tools. This can cause reporting issues in and general misunderstanding of user activity.
A thoughtfully constructed blog post can be a powerful content marketing tool for your law firm. A good blog post will draw in valuable new traffic and ultimately help you match up with relevant search queries. However, writing a blog post can be time-consuming for attorneys, and if you don’t compose the article effectively, then you might as well not write it at all.
Here are our top five tips to help you write the most effective blog post:
The General Data Protection Regulation (GDPR), a set of European Union (EU) rules adopted in 2016 and meant to protect personal data of EU residents, will become enforceable May 25, 2018. Under GDPR, users will have assurance that their data will be collected, processed, and stored under lawful and fair conditions. Although GDPR only applies to businesses that markets to or monitors the online behavior of EU residents, many companies are taking this as an opportunity to update their data collection and protection policies.
Although long overdue, we are proud to annouce the launch of several websites.
When a local market research firm decided that it was time to rebrand and refresh their website, we jumped at the chance to help.
Business-to-business buyers continue to raise their expectations on customer service, accessibility, and support. How does an industrial manufacturer keep up with such high pressures? For some, the answer lies in marketing automation.
It goes without saying that the web is an essential lead generation tool for law firms. However, not every firm is focused on keeping that tool sharp. Analytics platforms like Google Analytics continue to be a host of resources for conversion optimization in the legal space. Below are two not-so-common reports that can help elevate your efforts.
It’s natural to be resistant to the unknown, which is why inbound marketing can seem like a daunting task for industrial organizations. Sometimes approaching an unfamiliar project using a familiar framework can make it seem less intimidating. With that in mind, here’s how you can use the 5S lean manufacturing methodology to efficiently and effectively create content for inbound marketing.